Pandora / That Song

Music is hard to describe. Pandora is a little easier. It’s designed to look at your musical loves and hates and deliver the songs that resonate with you. So we made a campaign about how music makes you feel. Instead of the typical big track playing over the film, we left off the songs that inspired our cast of real people, inviting curiosity about what that song is and allowing the viewer to fill in the blanks for themselves. And if you filled in that blank with a Bieber song that makes you cry, we don’t judge you.*