MICHIGAN BUSINESS: BUSIER THAN EVER

MICHIGAN BUSINESS: BUSIER THAN EVER

The Michigan Economic Development Corporation (MEDC) is a public-private partnership that offers a number of business assistance services and capital programs for business attraction and acceleration, entrepreneurship, strategic partnerships, talent enhancement and urban and community development.

Due to the success of Pure Michigan, McCann was appointed in 2011 to communicate the business marketing messages under the same brand, and has been working ever since to align the multitude of business messages underneath Pure Michigan while maintaining the integrity as a tourism brand.

Similar to the travel side, the services we offer on this business continue to expand and include creative, account planning and management, media planning and buying, SEO and PR.

Since the first paid media support began in 2012, we have been able to establish benchmarks and metrics to begin our trek to success to make Michigan a better place to do business.