GENERAL MOTORS FLEET

GENERAL MOTORS FLEET

Comprised of four automotive brands, with over 60 vehicles and an array of services, General Motors Fleet is a business made up of many components. Our challenge was finding the common thread that would lead to the first-ever Fleet-specific campaign. Not only did we need to develop a unique look, feel and tone of voice, we also needed to bring to life the essence of General Motors Fleet and all of the products, services and expertise they have to offer.

After months of research and strategic and creative development (along with many late nights and countless pizzas), the “We’re in the _______ Business” campaign was brought to life. This campaign showcases how General Motors Fleet combines their products, services and expertise to develop unique business solutions for their clients that only they can offer.