LITTLE JOURNEY

ALDI: LITTLE JOURNEY

When ALDI launched an all-new line of baby products, McCann Detroit took customers on a “Little Journey” to prove just how much the grocery chain knows about moms, babies and what they need — the first time ALDI U.S. has advertised for a specific in-store brand rather than the store brand itself. The campaign proves to these selective, value-driven, quality-concerned customers that “Little Journey” is their perfect choice when it comes to every day baby essentials.